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Man in casual attire relaxing on a leather armchair indoors.

Mathias Eklöf, Founder & CEO

Mathias Eklöf, Founder & CEO

Mathias Eklöf, Founder & CEO

MSc, Stockholm School of Economics. Serial entrepreneur with extensive network in Europe and Silicon Valley. Founded Betfriends, sold to Betsson in 2010. Raised $12M as CEO of Yell, a reviews site with 5M users, sold in 2017. Mathias's big claim to fame is that he put money in Tesla back in 2009. Mathias plays guitar, with a weakness for Prince and metal, and is an avid reader.


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Sofiya Brutsyak, Legal

Mathias Eklöf, Founder & CEO

Mathias Eklöf, Founder & CEO

Master of Laws - LLM at Ivan Franko National University of Lviv, specialising in corporate law. Master of Laws - LLM, at Queen Mary University of London, specialising in intellectual property & information technology law. Ex legal counsel at Ukraine's largest VC firm.


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Jens Bäckbom, Advisor

Mathias Eklöf, Founder & CEO

Alexander Pettersson, Advisor

MSc in Finance from Stockholm School of Economics, MSc in Engineering Physics from Royal Institute of Technology (KTH).

Ex Investment Manager at Almi Invest with an IRR of ~75%. Founded Benchmarking Alliance, a SaaS company in the hotel industry sold to Nordtech Group in 2022. Wrote a book on common misjudgments and biases.


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Alexander Pettersson, Advisor

Alexander Pettersson, Advisor

Alexander Pettersson, Advisor

MSc, Stockholm School of Economics. CFO of Cherry during 2015-2017, overseeing market cap increase from 550M to 5.6B SEK. Raised 140M SEK for Fable Media Group (ex Future Gaming Group) in 2017, later CFO and CEO.  Former CFO of Goobit (BTCX), Sweden's leading cryptocurrency provider. Alex loves chess and has played against Magnus Carlsen.


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Alexandra Balkova, Advisor

Alexander Pettersson, Advisor

Alexandra Balkova, Advisor

Master's degree, International Information Analysis, Public Relations & Communication from Taras Shevchenko National University of Kyiv. GP at Startup WiseGuys, supporting portfolio of 400+ startups across multiple funds. Newton Venture Fellow, UK


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